Product

A new line of fiber supplements, that include either supergreens or superfruits.

Challenge

Building out new product pages, including detailed information about what was in the new products without overwhelming the pge or the user with copy. Ensuring that all copy reflected brand claims, legal guidelines, and FDA disclaimers.

Role

• Created all copy for product pages and blocks, ensuring that it reflected brand guidelines and legal requirements.

• Collaborated with designer on how to accommodate more detailed information in a user-friendly way on the product page.

• Briefed designer on creating new icons to visually indicate product benefits.

• Restructured product page content to make it more user-friendly by grouping supplements by type.